A fun promotional book for the Humphry Slocombe ice cream shop. They opened their first shop in San Francisco in 2008. The name Humphry Slocombe was inspired by their love of British comedy. It is named after the two lead characters, Mr. Humphries and Mrs. Slocombe, from the fabulous 1970’s sitcom.
The Humphry Slocombe shop is known for creating unexpected, sophisticated, and inventive ice creams. The fun and irreverent illustrations play into the company’s image to create an inviting and quirky atmosphere that draws the viewer’s attention. The use of color blue reflects the look of the store, and the type choices borrow from the handwritten personal style of the brand. The concepts show the popularity of the store where a long line leads to a delicious end and it is all worth the wait.