An evolutionary design for Laphroaig Scotch, rejuvenating the brand image and label design. To celebrate Laphroaig's 200 years anniversary, there is a special bottle with a premium and upscale design.
Laphroaig is known as the most richly flavored of all Scotch whiskies. The redesign extends the classic 10 year old to its more premium editions and provides a more defined brand personality.
The special edition gives the bottle a modern look while still retaining the classic whiskey feel. In addition, a custom wax stamp was created to give a personal and exclusive touch to the brand. The silver and gold foil is used in the typography details to elevate the quality of the products and celebrate Laphroaig's rich history.