A full identity system designed for the San Francisco Fire Department, commemorating its 150th year. Deliverables include a logo , poster, banners and public transportation ads. In addition designs were made for shirts, tote bags, and for K–12 educational purposes.
This group project was an honor to work on. We created the slogan, "Greatness lies within all of us." For the campaign, we wanted to engagingly represent the diversity of the department. We created a series of posters using photos of members of the department.
As an additional element, we created a kid kit as a giveaway at the celebration. This kit uses iconic symbols and illustrations from the fire department so that kids can learn about SFFD's history.
